Marketing Automation

Marketing Automation Services is a software solution offered by Utkarshini Software to automate all your repetitive marketing activities such as email marketing, social media postings, and even your ad campaigns for the sake of efficiency, personalized customer experiences, and conversions.

In simple terms, our marketing automation solution helps you in supplying useful content to your potential leads to help you develop trust in your brand, earn respect for your brand, and quickly & easily communicating what is it that they’re getting. After prospects have narrowed down the type of products they’re interested in, our solution then helps you in targeting sales by marketing through messaging, tailoring messages to certain groups that help your
brand in growing further. Lastly, we track the activities of all your marketing via our CRM marketing automation solution which then forwards the more focused interest, qualified, comprehensive, and understanding lead
to the sales team.

Utkarshini Software brings you the ideal marketing automation platform that solves all your CRM problems in a jiffy. It’s a solution that your business will love.

Why Do You Need a Digital Marketing Automation Solution?

Today, Customer Experience is a vital brand differentiator. Businesses revolve themselves around it and nearly 65% of executives have made itone of their top 5 priorities for the next few years to come. The reason behind this is because people go where they get the best experiences.This is why your goal should be to deliver a better experience and for that, you’ll need our marketing automation services in delhi. Another popular reason to use a marketing automation solution like ours is the growing number of marketers using AI. Did you know, just between 2018 to 2020, the percentage of marketers using AI technology went from 29% to 84%. Still need a reason? We’ve got more for you.

The Need for Automation
Your peers aren’t interested in using the old tools anymore because automation is giving them better results at less cost. It cuts down all manual processes and streamlines all CRM activities automatically, without any indulgence of personnel.

The Introduction of Conversion Tools

Chatbots and voice assistants are making more of a difference today. These are two aiding customer services and attract clientele significantly due to their diverse features like determining the priority of requests, classifying requests so that agents know exactly what is urgent and can respond accordingly, and analysis of customer emails to better understand customer sentiments.

Analytics
The core of all businesses today is analytics and especially when it comes to marketing. With AI-powered analytics, your sales reps can readily respond to market dynamics by providing you with real-time insights into customer preferences, sentiments, and other hosts of buying triggers that have an impact on your sales.

When Should You Invest in Marketing Automation in India ?

Once you’ve got into the cycle of publishing quality content, generating a steady flow of new, organic leads, and are ready to scale your efforts, it’s most likely time for you to focus on marketing automation strategies to nurture quality leads into paying customers. But before you begin, we want you to think about a few questions first:

Are you generating a steady flow of leads?

Do you have a content strategy mapped according to your buyer’s journey?

Have marketing and sales teams agreed on the type of conversions they
will be responsible for?

Do you have a proven lead nurturing strategy to upscale?

Are you tracking the digital journey of your leads across all touchpoints?

If you’re wondering why you must ask yourself these questions, it’s pretty simple – they determine your readiness to adopt marketing automation platforms. They are indicators that your business is ready to operate with marketing automation tools to upscale your successful efforts. Our marketing automation agency is all about technology that makes marketing activities easier. That’s right. It helps you identify potential customers, automate the process of nurturing leads to sales readiness, and automates action to bring prospects to the point where they can be approached by sales teams with the aim of direct conversion. With a combination of our tactics, we improve the efficiency of your sales funnel and quickly turn your potential leads into happy customers.

This process gets simpler, grows your business, and adds a lifetime of values from each customer when handled with proper lead generation strategies and we certainly believe, it’s an effective way to get more clients to your doorstep, especially with our push and pull strategies. At Utkarshini Software, we strongly believe in the pull strategy because we know that if a person is already looking for your services, there is a much higher chance of a conversion. With our push strategy, on the other hand, we aim to spread awareness by educating readers about our products and services which again yields conversions.

Our Marketing Automation Services Workflow

Align Objectives and Strategies

What you must ensure is that your marketing and sales team collaborate well with a common agreement of what a qualified lead means to your organization. They must determine the suitable status to track and monitor the lead process together and shall identify sources of leads in order to bring better results. Similarly, collaboration during meetings for quality and performance discussion of leads is a must and you shall also consider configuring lead scoring based on your business rules and priorities.

Lead Nurturing

With segmentation, you can get information that becomes crucial in sending out tailor-made campaigns to convert leads. But it’s not that easy. Your leads are almost never ready to buy immediately which is where sales reps come into the picture, to build the interest of your lead to make a purchase. That’s when you need to provide them with more information. Our solution gives you the platform to stay updated with all lead interactions and helps you in automating your sales process to build more lasting relationships with your customer.

Marketing Attributions

You probably run different campaigns for prospects across various channels. That said, you must have invested a lot of time, money, and effort in making the campaigns. We acknowledge that and let you assess the ROI of all those channels that connect you to your leads on our platform. We also help you understand which campaigns are most effective in pushing your prospects into making their purchasing decisions.

Email Campaigns

Emails are an important part of your marketing campaigns. With our Email Automation services in delhi, you can easily take your customers from prospect to purchase. Backed with a proprietary intelligence engine, our platform combines the power of AI and data science to help you create better email marketing campaigns and leads you to grow sales. You can save templates, schedule reminders, send follow-ups, and much more along with analytics to find out how much your leads are inclined towards buying your products.

Customer Segmentation

Once you’re done aligning your objectives and strategies, the first step to do would be segmenting customers because that is what’ll help you in bringing a new approach to sell your products. All customers are different in their own ways and have different needs, this is why you need a solution like ours to let you segment your customers on the basis of their regions, requirements, lead source, and their responsiveness towards your brand.

Webforms

With Utkarshini Software’s Marketing Automation solution, you can instantly build web-to-lead forms for all your landing pages and ease the information capturing and recording process.

Google Ad Campaigns

We seamlessly combine your Google Ad spending with your sales data to help you analyze which campaigns, keywords, and keywords are bringing you maximum conversions. This can help you in investing in target ads that result in profitable campaigns.

Sub Campaigns

A strong marketing campaign always keeps room for sub-campaigns and we help you create those efficiently in order to improve your end results. We all know and understand that in order to close a deal, we run multiple campaigns but are unable to track their performances a lot of times. But with Utkarshini Software, you don’t need to worry about that at all. We help you associate sub-campaigns to your main campaigns and let you the performances of all campaigns with absolute visibility.

Marketing Analysis

What you need in a marketing automation solution today is a clear way to set budgets, assign ownership of tasks, and measure the success of campaigns with visibility to each detail. All of this with an ability to plan ahead and keep your team organized for that big campaign, event, or conference. We have it all covered!

The 3 Key Factors of Using Utkarshini Software’s Automation Marketing

Generate Leads and Integrate Seamlessly: Easily plan and execute marketing campaigns that generate demand for your product and service. Capture leads through several channels including your Website, Just dial, Google Adwords, etc, and track them conveniently. You can also seamlessly integrate data.

Optimize Lead Flows: Create a closed-loop follow-up process to maintain engagement of your leads. You can also establish a lead qualification process to make sure all the sales reps are used in the same consistent methodology.

Track Your Performance: We also help you track your performance relative to your marketing initiatives in order to measure the campaign’s overall effectiveness. You can use data like Campaign Influence, Primary Campaign Source, and Lead Source to measure your opportunities resulting from campaigns.

Why Utkarshini Software?

Cost Clarity

We have designed a highly cost convenient platform for brands to worry less about their marketing and its costs. We also practice the ‘No shrouded costs’ policy which is why you’ll never need to worry about hidden costs.

Client Support

We have a team of supportive professionals trained to help you with all your queries 24X7, all throughout the year. Our talented teams ensure that you build a strong backup and stay ahead of the game at all times.

Omni Channel

Our solution is also an omnichannel platform where we integrate all your communication channels to ease your employee management and work onto a single screen.

Easy to use

Our solution is more accessible to master. It is appropriate for your team and for business owners as well.

Customizable

Our solution is highly customizable. According to your specific needs, you can also add up multiple level hierarchy lead sources products and lead strategies.

Intelligent Automation

Automate processes and improve efficiency with Al-powered chatbots.

Frequently Asked Questions

Q. What Is B2B Marketing Automation Software?

B2B marketing automation software eliminates repetitive manual tasks and streamlines demand generation processes. It facilitates the detailed personalization of marketing relationships to boost sales and efficiency.

Q. Why Integrate CRM and Marketing Automation?

CRM and marketing automation integration is a strategy that empowers personnel with enhanced, data-driven decisions that enable accurate measurement of marketing strategies, optimizing overall campaign effectiveness to maximize ROI.

Q. What Is Marketing Automation ROI?

Accurately analyze performance, create new sales benchmarks specifically designed to reduce expenses and drive revenue, and gain unique insights into sales processes with data-driven ROI analytics to maximize marketing automation gains.

Q. What is Lead Management?

Lead management is the backbone of the entire sales process. Successful lead management efficiently identifies qualified leads from accurately targeted clients and quickly converts to sales, generating new revenue streams and creating optimized branding strategies.

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Build Audience and Grow Your Brand through Marketing Automation Services